The Microsoft Zune is a very unique product that has a lot of potential. When I say unique, I’m not necessarily referring to it’s functionality. The Zune is unique because it actually stands a chance against the Apple iPod, which has clearly dominated the digital player market since it’s debut in 2001.
The key to the iPod’s dominance wasn’t simply due to superior design or functionality, the iTunes store was at the heart of the success. For the first time iTunes provided a way for consumers to easily find, purchase and download music to their iPods, the whole process takes a matter of minutes. Before iTunes came along, consumers would purchase the music in CD format, rip the tracks from the CD, then transfer them to their digital player of choice. Sounds like a big hassle doesn’t it? Not to mention, time consuming as well.
Why other digital player manufacturers haven’t followed in Apple’s footsteps is still a mystery to me. That’s where the Microsoft Zune comes into play, they are the first company I’ve seen able to match the iTunes store in ease of use and pricing of music.
The key to the iPod’s dominance wasn’t simply due to superior design or functionality, the iTunes store was at the heart of the success. For the first time iTunes provided a way for consumers to easily find, purchase and download music to their iPods, the whole process takes a matter of minutes. Before iTunes came along, consumers would purchase the music in CD format, rip the tracks from the CD, then transfer them to their digital player of choice. Sounds like a big hassle doesn’t it? Not to mention, time consuming as well.
Why other digital player manufacturers haven’t followed in Apple’s footsteps is still a mystery to me. That’s where the Microsoft Zune comes into play, they are the first company I’ve seen able to match the iTunes store in ease of use and pricing of music.
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